As a copywriter, I've been pondering over the perfect term to describe the time 'before the Internet.' It's hard to find a phrase that truly encapsulates the essence of that era. Some suggestions include 'pre-digital age,' 'pre-Internet era,' or even 'analog age.' However, none of these terms seem to perfectly capture the essence of life before the World Wide Web. It's fascinating how a single term can be so challenging to coin, but it just goes to show how much the Internet has transformed our lives.